Case Study: Multiplatform SEO & AI Search Success for our client

Industry: B2B

Period: Last 6 Months

Services Provided: Technical SEO, Content Strategy, Bing SEO, AI Search Optimization

Background

Our client approached Macroter with a clear goal:

“Increase organic traffic without being dependent solely on Google.”

While most SEO strategies focus heavily on Google rankings, we recognized the untapped potential in alternative search engines like Bing, and emerging AI-driven platforms such as ChatGPT and Perplexity.ai.

Performance Overview

We tracked performance using both Bing Webmaster Tools and Google Analytics, focusing on clicks, impressions, CTR, and traffic sources.

Bing Search Performance;

• Traffic Pattern: A consistent volume of clicks with periodic spikes suggests seasonal or campaign-based demand.

• Impression Growth: High impressions indicate strong visibility for multiple keywords.

• CTR Analysis: A healthy 3.31% shows that meta titles and descriptions aligned well with user intent.


Source Breakdown: Where Is the Traffic Coming From?

Using Google Analytics, we analyzed traffic sources to determine how users arrived at the website. Here’s what we found:

Organic & AI-Driven Traffic Sources

Strategy Breakdown

Here’s exactly what we implemented to achieve these results:

1. Technical SEO with Bing in Mind

While Google dominates SEO discussions, Bing’s algorithm has different nuances:

• Set up and optimized Bing Webmaster Tools

• Implemented IndexNow for instant indexing

• Used Microsoft Clarity to understand user behavior

• Fixed crawl errors and improved load speed

2. Content Strategy Optimized for AI

We created content that AI systems could easily:

• Understand

• Reference

• Serve in conversational queries

How?
✅ Used structured content blocks
✅ Added FAQ schema
✅ Included citations, dates, and expert quotes
✅ Optimized headers (H1-H3) for clear segmentation

3. AI + Search Visibility

We engineered content to be discoverable by:

• ChatGPT Browsing Tool

• Perplexity AI

• Other LLMs that pull real-time or cached web data

4. Cross-Platform Optimization

• Enabled full tracking for chatbot referrals

• Monitored and measured AI session sources via UTMs

• Ensured Bing, DuckDuckGo, and Yahoo were included in canonical & sitemap files

AI as a Traffic Source: The Rising Trend

This is a pivotal moment in SEO — AI platforms are not just influencers of traffic but actual referrers.

ChatGPT & Perplexity Traffic Growth

Why It Matters:
People are no longer just searching on Google — they’re asking AI. If your content isn’t optimized for AI visibility, you’re missing a large piece of the digital landscape.

Google is Not the Only Game in Town

While Google traffic dipped by 10.5%, we saw net positive traffic by balancing it with other platforms.

This multi-channel approach builds algorithmic resilience for your business.

Results Summary

What This Means for Your Business

• You can rank and get real results on Bing.

• AI traffic is real, measurable, and growing.

• A multi-platform SEO strategy creates future-proof traffic pipelines.

Let Macroter Help You Lead Across Search Platforms

We specialize in building visibility beyond Google.

Ready to grow across search engines and AI?

📅 Contact us to Book a Strategy Session for free.