How to Put the Psychology Today Verified Logo on Your Website (2026)

 

If you’re a therapist, psychologist, counselor, or other mental health professional with a Psychology Today profile, you already know the platform’s weight in the industry. More therapy-seekers come to Psychology Today in their search for the perfect therapist than to any other mental health resource, and the Psychology Today directory appears as the top Google search result for therapy-seekers 96.2% of the time.

What many practitioners don’t realize is that once your profile is verified, Psychology Today gives you a badge — the “Verified by Psychology Today” seal — that you can display directly on your own website. It’s a small image with considerable trust-building power, and adding it to your site takes less than ten minutes once you know where to look.

This guide covers everything: what the verified badge actually means, how to become eligible to display it, exactly how to retrieve the embed code from your Psychology Today account, how to add it correctly on every major website platform, where to place it for maximum impact, and a few important strategic considerations most guides skip entirely.

What the “Verified by Psychology Today” Badge Actually Means

Before going through the steps, it helps to understand what the badge actually communicates — because this shapes where and how you should use it.

The “Verified by Psychology Today” seal indicates that a professional’s license or primary credential has been fact-checked by the Psychology Today team. The professional’s name, contact details, and license or accreditation — that is, their membership in an accredited professional body — are up to date and in good standing.

In plain terms: Psychology Today has independently confirmed that you are a real, licensed mental health professional. They’ve checked your credentials against licensing board databases, not just taken your word for it.

Psychology Today re-verifies credentials whenever they expire and are renewed. They conduct routine reviews of licenses based on certain states’ expiration schedules, which usually occur every two to five years. Therapists may also manually update their license information on the directory upon renewal, at which point Psychology Today will re-verify that all the information is correct to maintain the professional’s verification seal.

For potential clients visiting your website — many of whom are anxious, unfamiliar with the therapy-finding process, and looking for any signal of trustworthiness — this seal carries genuine meaning. It tells them that a recognized, authoritative platform has vouched for your credentials independently.

Step 1: Become Eligible — Get Verified on Psychology Today

You can only display the “Verified by Psychology Today” badge if you have an active, verified profile on the platform. If you already have one, skip to Step 2. If not, here’s what you need to do.

Who Is Eligible?

Psychology Today offers verification for a wide variety of mental health professionals — including, but not limited to, psychologists, psychotherapists, psychoanalysts, psychiatrists, psychiatric nurses, social workers, counselors, marriage and family therapists, art therapists, and occupational therapists.

You must hold a valid license or recognized professional credential in your jurisdiction to be verified. Outside the U.S., therapists are typically regulated by professional associations rather than the government. For unlicensed specialties — such as some art therapists or pastoral counselors in regions without formal licensing — Psychology Today applies its own educational and supervision requirements that vary by region.

How to Create Your Profile and Get Verified

1. Sign up for a listing. Go to join.psychologytoday.com and create your professional account. Note that there’s a monthly fee (~$30 at the time of writing) associated with being listed in the Psychology Today directory. You’ll need to keep your subscription active if you want to remain verified and eligible to use the company’s logo on your website.

2. Complete your profile thoroughly. You’ll need to provide details about your practice, including your qualifications, specialties, approach to therapy, fees, and other relevant information. Complete your profile with a professional photo and provide a clear description of your services.

3. Submit your credentials for verification. Navigate to the “Verification” section of your profile. Upload the required documents — proof of your valid license to practice in your jurisdiction. Double-check all information for accuracy and click “Submit” for review.

4. Wait for the review. Verification on Psychology Today typically takes a few days to about a week. Some users report it can take up to a week to receive confirmation. If verification takes longer, contacting Psychology Today support is recommended.

5. Confirmation and profile activation. Once verified, a “Verified by Psychology Today” checkmark will appear on your profile. Once your profile is active, you may also display a verification seal on your website.

Step 2: Retrieve Your Verified Badge Embed Code

Once your profile shows the verified status, getting the badge code is straightforward.

How to Find the Code

1. Log into your Psychology Today account at psychologytoday.com.

2. Navigate to your account settings. After logging into your Psychology Today profile, go to “Account” and then “Settings.”

3. Click “Share Profile.” Then click “Share Profile” where you’ll find a preview of your verified logo and the logo code displayed in a text box.

4. Copy the embed code. To add the “Verified by Psychology Today” button to your site, copy the code displayed in the box.

The code you receive will look something like this:

<!-- Professional verification provided by Psychology Today -->
<a href="https://therapists.psychologytoday.com/rms/prof_detail.php?profid=XXXXXX&p=10&tr=Ext_Verify" title="verified by Psychology Today">
<img src="https://therapists.psychologytoday.com/rms/external_verification.php?profid=XXXXXX" alt="verified by Psychology Today" width="146" height="69" border="0" />
</a>
<!-- End Verification -->

The XXXXXX will be replaced by your actual unique profile ID number.

Step 3: An Important Decision — Link or No Link?

Before you paste this code anywhere on your website, there’s a strategic decision worth making: do you want the badge to link back to your Psychology Today profile, or do you want it to display as an image only?

By default, the badge code includes an outbound link. Clicking it takes the visitor away from your website and over to your Psychology Today directory listing.

The Case for Keeping the Link

• It reinforces the verification claim — visitors can click through to confirm your profile is genuine
• It may generate additional visibility and client inquiries through your directory listing
• The Psychology Today link is a credible backlink signal (though for most practices, this is a minor factor)

The Case for Removing the Link

By default, the code that Psychology Today gives you includes a link away from your website. Typically, you want your digital strategy to include links that all funnel into your website, not away from it. Once someone is on your site, you want them to stay a while. Sending a potential client who has already found your website back into a directory full of competing therapists is rarely in your interest.

How to Remove the Link (Keep the Image Only)

To display the badge as an image without any outbound link, simply extract just the <img> tag from the code:

<img src="https://therapists.psychologytoday.com/rms/external_verification.php?profid=XXXXXX" alt="Verified by Psychology Today" width="146" height="69" border="0" />

This displays the same badge image but clicking it does nothing. The badge still loads the live verification image from Psychology Today’s servers, so it stays current automatically.

Recommended approach for most therapists: Remove the link. You’ve already done the hard work of getting someone to your website — keep them there.

Step 4: Adding the Badge to Your Website (Platform-by-Platform)

How you add the code depends on which platform your website runs on. Here are instructions for the most common platforms used by therapists and mental health professionals.

WordPress (Self-Hosted — wordpress.org)

Self-hosted WordPress gives you full HTML access, making this straightforward.

Option A: Using the Block Editor (Gutenberg)

1. Open the page or post where you want to add the badge (your About page, Homepage, or wherever you’ve chosen).
2. Click the + button to add a new block.
3. Search for and select the “Custom HTML” block.
4. Paste your badge code into the HTML block.
5. Click Preview to confirm it looks right, then Save or Update the page.

Option B: Adding to Your Footer or Sidebar (Widget Area)

1. In your WordPress dashboard, go to Appearance > Widgets.
2. Find the widget area where you want the badge (Footer, Sidebar, etc.).
3. Add a “Custom HTML” widget to that area.
4. Paste the badge code into the widget content field.
5. Click Save.

Option C: Using the Theme Customizer

1. Go to Appearance > Customize.
2. Navigate to the section where you want to add content (e.g., Footer).
3. If your theme supports HTML widgets in these areas, add a Custom HTML widget with your code.

WordPress.com (Hosted Plans)

WordPress.com has restrictions based on your plan tier. You can’t embed a JavaScript without upgrading to the Business Plan. The standard Psychology Today embed code includes a JavaScript file, which causes issues on lower-tier plans.

Solution for WordPress.com users:

Use the image-only version of the badge (the <img> tag without the JavaScript or the surrounding link) and paste it into a Custom HTML block. This version works on lower-tier WordPress.com plans:

<img src="https://therapists.psychologytoday.com/rms/external_verification.php?profid=XXXXXX" alt="Verified by Psychology Today" width="146" height="69" />

If this doesn’t render correctly, a workaround is to upload a screenshot of the seal as an image and then link that image to your Psychology Today profile page. It’s less elegant but achieves the same visual result.

Squarespace

1. Navigate to the page where you want to add the badge in your Squarespace editor.
2. Click Edit to enter editing mode.
3. Hover over the section where you want the badge and click the + button to add a block.
4. Select “Code” from the block options.
5. Paste your badge code into the code block.
6. Make sure the block is set to HTML (not Markdown).
7. Click Apply, then Save.

For adding the badge to your footer in Squarespace, go to Pages > Footer and add a Code block there following the same steps.

Wix

1. In your Wix Editor, click Add Elements (the + button on the left).
2. Select “Embed” or “Embed Code” from the menu.
3. Choose “Custom Embeds” > “Embed HTML”.
4. An HTML iframe will appear on your canvas — click “Enter Code”.
5. Paste your Psychology Today badge code into the code editor.
6. Click Apply.
7. Drag and position the element where you want it on the page.
8. Click Save and Publish.

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Showit

1. Open your Showit design canvas.
2. Navigate to the page where you want to add the badge.
3. Add a “Widget” element from the elements panel.
4. Select “Embed Code” from the widget options.
5. Paste your Psychology Today badge code.
6. Resize and position the widget on the canvas.
7. Save and publish your changes.

Weebly / Square Online

1. In your Weebly editor, drag an “Embed Code” element onto your page from the left-hand element panel.
2. Click on the element and select “Edit Custom HTML”.
3. Paste your badge code.
4. Click anywhere outside the element to apply.
5. Save and publish your site.

Static HTML Websites

If your website is built with plain HTML files (common with custom-designed sites), simply open the relevant HTML file in a text editor and paste the badge code directly where you want it to appear:

<!-- Paste this where you want the badge to show -->
<img src="https://therapists.psychologytoday.com/rms/external_verification.php?profid=XXXXXX"
     alt="Verified by Psychology Today"
     width="146"
     height="69" />

Save the file and upload it to your web server to publish the change.

Step 5: Where to Place the Badge on Your Website

Where you position the badge matters as much as having it. The goal is to place it where potential clients are actively evaluating your credibility — at the moment of decision-making, not buried in a footer they’ll never see.

Highest-Impact Placements

Your About Page, next to your credentials. This is the most logical and effective placement. When a visitor lands on your About page, they’re specifically trying to decide whether to trust you. Displaying the badge directly alongside your degrees, licenses, and professional memberships reinforces your credentials at exactly the right moment. My recommendation: place it on your About page, right next to your credentials. That’s the perfect place to indicate expertise to clients.

Your Homepage, in the hero section or credentials bar. Many therapy websites feature a “credentials” or “trust signals” section near the top — logos of professional associations (APA, NASW, LCSW, etc.) alongside the Psychology Today badge. This establishes credibility immediately, before a visitor has even scrolled.

Your Contact or Booking page. The moment a potential client is considering reaching out is precisely when a trust signal matters most. Having the badge visible on your contact or booking page can be the final nudge that converts a hesitant visitor into an inquiry.

Your website footer. While less prominent than the locations above, the footer is visible on every page of your site. This gives the badge maximum exposure across your entire website. A footer placement works especially well if you use it alongside other professional association logos.

Placements to Avoid

Burying it on a page nobody visits. A badge on a Resources page or a blog post archive doesn’t serve its purpose — it needs to be where visitors make decisions about contacting you.

Placing it where it disrupts content flow. The badge is 146px wide and 69px tall by default — noticeable but not enormous. Place it in natural resting points (after a credentials list, before a call-to-action button) rather than interrupting mid-paragraph content.

Important: What Happens If Your Subscription Lapses

This is something many guides overlook, but it matters significantly.

If you stop paying for your Psychology Today profile, you should remove the Verified by Psychology Today seal immediately. You don’t want to be in the position where the seal says “Not Verified.”

The badge image loads dynamically from Psychology Today’s servers. This means if your subscription lapses or your verification expires, the badge may update automatically to show a “Not Verified” status — or stop displaying entirely. Either outcome is worse than having no badge at all. A “Not Verified” seal on your website actively undermines credibility rather than building it.

Best practice: Set a calendar reminder for your Psychology Today subscription renewal date. When you renew, confirm your badge is still displaying correctly on your website.

Troubleshooting Common Issues

The Badge Isn’t Showing Up

• Confirm your Psychology Today profile is still active and verified
• Check that you pasted the complete code, including the opening and closing tags
• On WordPress, make sure you used a Custom HTML block and not a Paragraph block (which will display the code as text rather than rendering it)
• On WordPress.com, try the image-only version if the JavaScript-dependent version isn’t rendering

The Badge Shows “Not Verified”

Your Psychology Today subscription may have lapsed, or your credential verification may have expired. Log into your Psychology Today account and check your verification status. If credentials have expired, update them and resubmit for verification.

The Badge Appears Too Small or Oversized

The default dimensions are 146px × 69px. You can adjust the width and height attributes in the image tag, but maintain the aspect ratio to avoid distortion:

<!-- Larger version (200px wide) -->
<img src="https://therapists.psychologytoday.com/rms/external_verification.php?profid=XXXXXX"
     alt="Verified by Psychology Today"
     width="200"
     height="95" />

On Squarespace, the Code Block Shows Raw HTML

Make sure the code block is set to HTML mode, not Markdown mode. Click the gear icon on the code block and confirm the setting.

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Logo Usage Guidelines

Using the Verified Logo requires adherence to specific guidelines: use the logo in its original colors, maintain the logo’s aspect ratio, do not alter or distort the logo, and place the logo on a clear background.

Don’t modify the badge image, change its colors, apply filters, or overlay text on it. Psychology Today’s brand guidelines require the seal to be displayed as-is. Any modifications could also trigger the badge to fail if it loads dynamically from their servers.

Is It Worth Displaying the Badge?

For most therapists and mental health professionals, yes — but with realistic expectations.

The badge is most valuable as a trust signal for visitors who are already familiar with Psychology Today. For that audience — which is substantial given the platform’s reach — seeing the verified seal confirms that your credentials have been independently checked. It’s a small visual cue that reinforces your professionalism and legitimacy.

Some website visitors will recognize the Psychology Today brand, and that recognition boosts credibility in their eyes just by the association. For visitors who don’t know the platform, the seal still functions as a generic “verified professional” indicator — less impactful but not useless.

The main considerations are the outbound link question (addressed above — remove the link for most use cases) and the subscription dependency (you must maintain your Psychology Today subscription to keep the badge valid). As long as you’re actively using your directory listing anyway, neither of these is a barrier.

Displaying this logo signals credibility. It means the professional has undergone a verification process. This builds trust between the therapist and clients. In a field where trust is foundational to the client relationship, any credible signal that helps a hesitant potential client take the step of reaching out is worth having.

Quick Recap: The Full Process

Step	Action
1	Create and complete your Psychology Today therapist profile
2	Submit credentials for verification (takes 3–7 days)
3	Once verified, log in → Account → Settings → Share Profile
4	Copy the embed code from the Share Profile page
5	Decide: keep the outbound link or use image-only version
6	Paste code into your website using the appropriate method for your platform
7	Place on About page, Homepage, or Contact page for maximum impact
8	Test that the badge is rendering correctly and showing “Verified” status
9	Set a renewal reminder to keep your subscription and badge current

Platform-Specific Method Summary

Platform	Method	Notes
WordPress (self-hosted)	Custom HTML block or widget	Full code works
WordPress.com (free/personal)	Image-only <img> tag	JavaScript restricted on lower plans
Squarespace	Code block (HTML mode)	Works on all plans
Wix	Embed HTML widget	Drag to position
Showit	Embed Code widget	Full code works
Weebly	Embed Code element	Full code works
Static HTML	Paste directly into HTML file	Full code works

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The Psychology Today verified badge is available to all licensed mental health professionals with an active, verified Psychology Today directory listing. Current directory subscription pricing and verification processes are subject to change — confirm details at psychologytoday.com.