Off-Page SEO service

Looking for a professional off-page SEO service that boosts your website’s authority and rankings? At Macroter, we specialize in high-quality link building, guest posting, social signals, and digital PR strategies to increase your domain authority, drive referral traffic, and improve search engine rankings.

Experiences

Projects

Clients

What We Offer

Link Building

Guest Posting

Social Signals

Online Reputation Management

Directory Submissions

Influencer Outreach

Key Benefits of Our Off-Page SEO Service

Boost Website Authority with High-Quality Backlinks

Our off-page SEO service focuses on acquiring high-authority, niche-relevant backlinks, which signals search engines that your website is trustworthy. By building a strong backlink profile, your domain authority improves, helping your website rank higher on Google for competitive keywords.

Increase Organic Traffic Through Referral Links

Through strategic link placements on reputable sites, our service drives referral traffic from relevant sources. This not only boosts your website’s visibility but also attracts an audience already interested in your products or services, resulting in higher conversion potential.

Increase Organic Traffic Through Referral Links

Enhance Brand Visibility and Online Presence

Off-page SEO goes beyond links. Our strategies include digital PR, social signals, and brand mentions, ensuring your business appears across multiple online platforms. Enhanced visibility strengthens your brand recognition, credibility, and trust among potential customers.

Improve Search Engine Rankings

By implementing white-hat link building, guest posting, and authority-building strategies, our off-page SEO service helps improve rankings for your target keywords. Higher SERP positions lead to more clicks, traffic, and ultimately, more business opportunities.

Target Local and Niche Audiences

For businesses targeting specific locations or industries, we provide local SEO citations, niche-relevant backlinks, and community engagement strategies. This ensures your website ranks for location-based or niche-specific keywords, attracting customers who are most likely to convert.

Protect Your Website with Safe, Google-Friendly Techniques

We strictly follow white-hat SEO practices in all off-page optimization efforts. By avoiding spammy links and low-quality sources, we protect your website from penalties while building a natural, authoritative backlink profile that search engines trust.

Gain Competitive Advantage Over Your Rivals

Through competitor backlink analysis and gap identification, we help your business outperform competitors. By acquiring links from high-value sources your competitors lack, you can dominate search results, capture more market share, and establish authority in your industry.

Why Choose Us?

Proven Authority-Building Strategies – We use data-driven off-page SEO techniques that consistently increase domain authority, trust, and rankings.
100% White-Hat SEO – Our team follows ethical, Google-approved practices to ensure safe and sustainable long-term growth.
Industry-Relevant Backlinks – Every link we build comes from trusted, niche-relevant websites that add real value to your SEO strategy.
Customized SEO Solutions – At Macroter, we don’t believe in one-size-fits-all; our strategies are tailored to your business goals and industry.
Transparent Reporting & Support – You’ll always know where your links are placed, how your authority is growing, and what results we’re driving.

Case Study

How Macroter’s Off-Page SEO Service Boosted a Local Business’s Rankings by 320%

Background

A mid-sized local home service company approached Macroter with a common problem: despite having a well-designed website and optimized content, they were stuck on page 3 of Google for their most important keywords. Competitors with weaker content were ranking higher simply because they had stronger domain authority and better backlink profiles.

The company’s goals were:

Improve Google rankings for high-value local keywords.
Increase website authority and trust.
Drive more qualified leads through organic search.

Challenges

When Macroter performed an off-page SEO audit, we identified several major challenges:

Weak Backlink Profile – Less than 40 referring domains, most of which were low-quality.
Lack of Local Citations – Inconsistent NAP (Name, Address, Phone) information across directories.
Low Online Reputation – Only a handful of Google reviews, with no consistent strategy for managing feedback.
Minimal Brand Mentions – Very few mentions across local or industry-specific websites.

These issues prevented Google from viewing the client as an authoritative and trustworthy business, holding back their rankings.

Macroter’s Strategy

Our team implemented a comprehensive off-page SEO service plan that focused on building authority, credibility, and brand visibility.

1. High-Quality Link Building

Secured editorial backlinks from industry-related blogs and publications.
Built contextual guest posts on niche-relevant sites.
Earned local backlinks from community websites, chambers of commerce, and business associations.

2. Local SEO & Citation Management

Cleaned up inconsistent citations across 60+ directories.
Added new, high-value local listings to boost Google Maps visibility.
Optimized the client’s Google Business Profile for accuracy and keyword targeting.

3. Content Outreach & PR

Promoted existing blog content to secure natural mentions and shares.
Partnered with local bloggers and influencers to increase brand recognition.
Published press releases highlighting community involvement, earning authoritative mentions.

4. Online Reputation Building

Encouraged satisfied customers to leave positive Google reviews.
Responded professionally to all reviews to build trust signals.
Improved overall brand reputation across third-party review sites.

5. Competitor Benchmarking

Analyzed backlink profiles of top competitors.
Identified link opportunities that helped the client close the authority gap.

Results After 6 Months

Macroter’s off-page SEO service delivered measurable improvements:

Keyword Rankings:
- 12 target keywords moved from page 3 to page 1.
- 6 keywords secured top 3 positions on Google.
Backlink Growth:
- Referring domains increased from 40 to 180 (a 350% growth).
- 85% of new backlinks came from DA 40+ authoritative sites.
Local Visibility:
- Google Business Profile impressions grew by 270%.
- Client started ranking in the Local 3-Pack for multiple keywords.
Traffic & Leads:
- Organic traffic increased by 320%.
- Monthly leads generated through SEO nearly tripled.

Key Takeaways

This case study highlights why off-page SEO is critical for sustainable growth:

Strong backlinks and citations build the authority Google trusts.
Positive brand mentions and reviews strengthen reputation and customer confidence.
A consistent off-page SEO strategy drives long-term organic traffic and qualified leads.

With Macroter’s tailored Off-Page SEO Service, businesses can overcome ranking barriers and establish themselves as industry leaders.

Our Proven SEO Content Writing Process

1. Comprehensive Off-Page SEO Audit

We start by analyzing your backlink profile, domain authority, brand mentions, and citation health. This helps us identify gaps and opportunities for authority building.

2. Competitor Analysis & Benchmarking

Our team studies your top competitors’ off-page strategies to uncover link opportunities, citation sources, and authority-building tactics that can be applied to your business.

3. Strategic Link Building

We acquire high-quality, niche-relevant backlinks through guest posting, outreach, editorial mentions, and contextual placements. Every link we build adds real SEO value and drives referral traffic.

4. Local Citations & Business Listings

For local SEO, we create and clean up business listings across trusted directories. We ensure your NAP (Name, Address, Phone) remains consistent, boosting your Google Maps and local pack visibility.

5. Brand Mentions & Online Reputation

Our team promotes your brand across blogs, media outlets, and social platforms while managing customer reviews. Positive mentions and reputation signals increase both trust and search engine confidence.

6. Performance Tracking & Reporting

We track backlinks, keyword rankings, domain authority, and local visibility improvements. With transparent reporting, you’ll see exactly how our off-page SEO service is strengthening your online authority.

We’re here to help. Get in touch!

What our customers are saying

“Macroter transformed our online presence. We were struggling to rank despite having great content, but within months of using their off-page SEO service, our website started showing up on the first page for competitive keywords. Their backlink strategy and citation work gave us the authority boost we needed. Highly recommended!”

Emma Rodriguez

Marketing Manager, SaaS Solutions Inc.

“The team at Macroter knows SEO inside out. They helped us build high-quality backlinks, secure local citations, and improve our brand mentions across the web. Our domain authority has grown significantly, and organic leads have doubled. What we love most is their transparency and regular reporting.”

Li Wei

CEO, TechCommerce Ltd.

FAQs

What is Off-Page SEO and why is it important?

Off-Page SEO refers to all the strategies implemented outside of your website to improve search engine rankings. This includes link building, social media engagement, brand mentions, and online reputation management. Off-page SEO is crucial because search engines use these signals to measure your site’s authority, trustworthiness, and relevance.

How is Off-Page SEO different from On-Page SEO?

While on-page SEO focuses on optimizing elements within your website—like content, meta tags, and site structure—off-page SEO targets factors outside your website, such as backlinks, social signals, and online mentions. Together, both strategies strengthen your site’s rankings and online credibility.

What are the most effective Off-Page SEO techniques?

The best off-page SEO techniques include:

High-quality backlink building from authoritative sites.
Guest posting and editorial mentions.
Social media engagement and content amplification.
Local citations and business listings for map visibility.
Online reputation management, including reviews and brand mentions.

How long does it take to see results from Off-Page SEO?

Off-page SEO is a long-term strategy. While some improvements may be visible in 2–3 months, significant results like higher rankings, increased domain authority, and referral traffic typically appear within 4–6 months. Macroter’s consistent approach ensures sustainable growth over time.

Should I outsource my Off-Page SEO to an agency?

Outsourcing to a professional agency like Macroter is highly recommended. Off-page SEO requires expertise in link acquisition, outreach, content promotion, and local SEO, which can be time-consuming and technically complex. An experienced agency ensures ethical, white-hat strategies that deliver measurable results.

How do I choose the right Off-Page SEO service provider?

When hiring an agency, look for:

Proven experience with high-quality backlink building.
Transparent reporting and performance tracking.
Expertise in local SEO, social signals, and brand mentions.
Customized strategies tailored to your industry and business goals.
Macroter meets all these criteria, providing results-driven off-page SEO solutions.

How much do Off-Page SEO services cost?

Pricing depends on the scope of work, industry competition, and campaign goals. Macroter offers customized packages to suit small businesses, startups, and enterprises. Investing in professional off-page SEO provides long-term ROI through improved rankings, traffic, and leads.

Can Off-Page SEO improve local search visibility?

Absolutely! Local SEO is a key part of off-page optimization. By building consistent citations, optimizing Google Business Profiles, and earning local backlinks, Macroter helps businesses rank in local searches and the Google Maps 3-pack, attracting nearby customers.